The Product Returns Management Strategy implemented by a nationwide retailer makes a definitive statement about how they choose to run their organization. Your returns strategy not only impacts your customer experience management process -- but also employees on your sales floor all the way up to the your corporate office. Focusing on product returns management (by way of both volume and impact) without alienating end customers requires thoughtful planning, anticipation, strategy, and precise execution!
What causes product returns? Could be poor sales transactions, scheduling, delivery, service after-the-sale, or product quality. How about the end customer experience or their inability to operate the product? The reasons are numerous. But, the real question to ask yourself is “how much insight do we have and what do we do with that knowledge”?