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Thursday, 23 April 2015 16:41

The importance of the Greeting!

Picture this…. You’re in the market for a new 4K Ultra HD TV. Like most people you open up your laptop, find a reliable website and start your methodical research. Article after article review after review. With no prior experience or knowledge of this new technology you discover most of what is written says different things, gives you different advice and tells you the price you should pay. Confusion doesn’t even begin to describe what you’re feeling.  Something is missing! You finally make the decision that the best way to learn about this product is to visit a local retail store and actually talk to a human being about it. As you pull into the parking lot and look at the big sign above the entrance you hesitate. Why? The perception is that all retail stores are “commissioned” and all sales people will attempt to “sell” us on some type of product or service that will line their pockets but may not be right.

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Let me set the scene: Philadelphia airport, F concourse, Friday afternoon and I am heading home after a long week of training. I had an hour to kill until my next flight so I thought I would grab a quick beer before I had to board. I walked into the bar and noticed that they had just completed a remodel. New stools bolted to the floor directly facing tablets that were bolted to the bar. I have experienced tablets in other restaurants and think it’s a great idea. For .99 cents my wife and I could talk while my son and daughter played video games. We could search the web, or if we choose, place our order. Very cool.

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Stuart & Associates • 8 Angel Trace • Brentwood • Tennessee • 37027 • 615.289.0007